Surfcasting Icon: The 704z

Penn's first spinning reel series was favored by generations of surfcasters for its durability and simplicity in design.

Fishing eventually became something that tempted me to skip school, but my parents initially used it to reward me for doing well in my studies. When Mrs. Ferry awarded me a report card with straight A’s in the third grade, my dad got me my very first surfcasting setup—it was also my first rod and reel that didn’t have a push-button casting release and a cartoon character on the packaging. That day in mid-June, Dad took me to the Sea Gull Shop at the south end of Ocean City, New Jersey, a combination beach gear and tackle shop, and we purchased a Penn 704z. 

(Photo by Jimmy Fee)

Some 30 years later, I still have the reel. It’s caught kingfish in New Jersey, stripers on Cape Cod, and bluefish everywhere in between. Though I seldom fish it anymore, the reel still performs beautifully, a testament to its simple yet rugged design—fewer parts means fewer things that can break. On a couple of occasions, the drag stuck or the gears began grinding, but whenever that happened, we took the reel to the Penn Reels factory right in our hometown of Philadelphia. Within a couple weeks, we’d have it back, working like new with the broken parts returned to us in small white envelopes that, for unknown reasons, I also still have. 

(Photo by Jimmy Fee)

Penn Reels had been made in Philadelphia for more than 60 years by the time we got that 704z. The reel was an evolution of Penn’s first spinning reel, the Spinfisher 700, which was introduced in 1961. By then, spinning reels, also known as fixed-spool reels, had been around for nearly 30 years, but even by the 1960s, serious anglers regarded them as inferior to conventional reels, calling them “Coffee Grinders.” Before releasing their own spinning reel, Penn wanted to make sure their popularity was going to last. 

Penn exercised the caution and commitment to quality that its founder, Otto Henze, used to establish the company in 1932. Henze had immigrated to Philadelphia from Germany in 1922 and found work as a machinist with the Ocean City Reels Company. Ten years later, he broke out on his own to create the Penn Fishing Tackle Manufacturing Company. He acted as president until he died, suddenly, in 1948. His wife, Martha, took over as president of the company until 1963, when son Herbert took the reins. Penn remained in the Henze Family in Philadelphia until the early 2000s.

(Photo by Jimmy Fee)

The Spinfisher 700 underwent some changes throughout the 1960s to make it more resistant to being dropped on the rocks. With the addition of a one-piece rotor cup, it was renamed as the 704 Spinfisher. The early run of those reels were a mint green in color until the late 1970s, when Penn changed the 704 from mint green to the now iconic gold and black. The “greenies” are highly sought-after collectibles, though many of the fishermen who have them keep them in rotation. It was around that time when the reel became the “704z,” though the parts remained interchangeable for as long as the reels were being made, meaning fishermen could keep their early Penns working as long as they wanted. 

There were a number of models in that Spinfisher line, from the freshwater-sized 722 to the large 706, but over the years, as competition increased from reels made overseas, Penn winnowed down the line, finally mothballing the 704z and 706z series in the early 2000s. At that time, demand for the reels had waned and Penn was moving the manufacturing of their more popular spinning reel series overseas. They briefly brought back the reels in 2013 due to a demand on social media and fishing message boards for new parts and for the reels themselves. 

(Photo by Jimmy Fee)

Of course, I didn’t know any of that when I went charging out of the Sea Gull Shop and saw the gold handle and spool of my first serious fishing reel glinting in the early summer sun. I felt the hard-plastic torpedo grip in my left hand, and I turned the handle to listen to the click-click-click of the 704z’s anti-reverse doing its job. It’d be few more years before I heard the even sweeter clicking of the silky smooth drag paying out line to an angry striped bass, but on that day, with a new reel, a brown bag full of pyramid sinkers and Corky’s kingfish rigs, plus a sandwich bag full of bloodworms, I felt ready to conquer the surf. 

With the fall run about the get underway, I could use some of that 9-year-old’s confidence. I might just have to dust off that old reel, tape it to a similarly dusty Lamiglas GSB 1321L, and take it for a spin.

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18 on “Surfcasting Icon: The 704z

  1. Vic.Poirier

    Still fish with my green 704s for about 60 yrs. You have to replace a bail spring or washer once in a while.

  2. Greg

    Hello my name is Greg I have an old pin reel that looks almost identical to that maybe a little bigger it’s probably 30 years old easily maybe older my uncle gave it to me we’ve used it off the Pacific Coast beaches the bail spring broke about 8 years ago and I’ve had nothing but problems trying to replace it I love the real my uncle passed I don’t want to ever get rid of the real the old lamy glass pole I have also I can’t find anyone to re-eye it I just can’t part with these things would you be able to help me

  3. Dwayne

    I have the penn 706 ; penn 710 , and penn 704 reel
    The peen 706 reel is my first reel and is a great reel to use in the surf .
    Had it repaired down Babylon ny at my bait shop .

  4. Peter Jannitto

    I hooked a #400 class bluefin tuna on a 7 foot Tsunami #30 spinning rod with a 704Z spooled with 30 lb mono, no leader. I saw BFT broach and pushing bait off Newport while returning from a trip to Coxes Ledge. I slung a Pt. Jude Deep Force in the direction of the last broach and , to my surprise, hooked it up! It nearly spooled the 704, but I paced the fish with the boat gaining line as I could. I got it within 40 feet below the boat and got to see it before it finally popped the line and swam off. I doubt I’ll ever have that luck again!

  5. Morgan

    I have a greenie, and a 704z. I’ve been using both. The greenie i got for my 8th birthday and it’s been in use since 1968, re built a couple of times by me. It’s been dropped in the surf, fallen off bicycles, and once chased down the beach when i hooked a skate while turning to keep the seagulls from taking my squid.

  6. Marty

    I still have my “Greenie” bought in a Herman’s Sporting Goods store on 69th St in Upper Darby Pa. I used it regularly into the 2000’s, but it has fallen into disrepair. Is a “tune up” still easy to find in the Philly area?

  7. chuck

    i have 1 /710z, 2/704z’s and 2/ 706z’s. the 710 is 40 years old, 1 704 is 45, the other is 10. the 706’s are both 9 yrs old. these are all i use in the surf, never failed me once, guess i’ll be passing ’em down! thanks jimmy!

  8. John J Caprice

    Not only are the 700’s and 706’s still fishing for me, but parts are available to repair them if needed.
    However, stainless steel and brass gears don’t wear out easily.

  9. Pat McGroin

    I have multiples of every reel in the Z series from the 704 through the 722 they still work great and I mainly use them when guests come to my beach house, the googans always drop them in the sand and they are easier to clean than my conventional reels

  10. John W Walter

    Great article i was born and raised to fish here at the jersey shore and i will say this these reels are idestructable. Tge onky reel i ever haf that ever broke beyond fixing was a graphite m9del which snapped at the reel seating from excesive impact in a crappy front mounting rod holder for my pickup which coukdve been avoided hqd it not been graphite to raw steel. I hqve tsunamis, daiwa, abu garcia, shimanos ,mitchell ga4cia old school black models , hope to own a van stahl if someone blesses me but i must havr 25 penn z series from trout ultra lifhts i use for snappees tothe big boy mt dad gave me and reminded me parts and labor jyst right next door in phili and stuff doesbt break , you might find quietier lightwr and smother but youll never have the confidence and reassurence of a life time of fishing penbz series with whatever custim vlank im refurbishing this month

  11. Bruce Styron

    I have two Daiwa greenies and one big Silver Daiwa that were my Grandfathers. All three I had re-lubed or fixed if needed 20 years ago. They sit in my workshop in a big shoe box. We all lived and grew up in NJ too. I would spend the summers with him and he always took me fishing. Long Beach Island, Cape May and Fortescue. I really liked when we went down to Hatteras NC (where he grew up) and fished in the surf and from the party boats. We used to catch loads of weakness, bluefish, flounder, sand sharks and sea robins with those reels. Good luck fishing!!

  12. Tommy h

    I still have my old work horse pen reels the old 710 green reels I have two of them that still work. ! I did the 704 series with the black and gold

  13. Jason Haines

    Great article! I have a green 700 series that was my father’s back in the 60s ( I’m pretty sure) It too was taped to a Lamiglass rod, and after he passed I fished it for years. I have put into retirement, but I’m sure if I loaded it with some pink Ande 17 lb test and and a Gibbs popper it would perform like it did new . The Upper series is Proof that simple works.

  14. paul a saunders

    Cool article on the Penn 704. I have a 710 Greenie in great shape, I even have the original box, plus a mouse hole in one side. Do you know how much they are worth.
    Paul

  15. Rodney Marione

    I bought a 710-Z from some guy on the beach, one night. He was a shady character, fishing a plug bag and carrying a bucket. People who do that are throwing short bass in their buckets anyway I thought $25 for the reel was a decent price. I found out the hard way, it wasn’t. Next day, I put it on a pole to crank it and test it. It was binding. I had to get a new shaft. This shiny new looking reel was not abused, but probably set hard on a fish or snag, which can tweak the main shaft. All “z” series reels are designed with an internal spool skirt, a bad design as a slightly bent main shaft causes the skirt to rub on the housing. This is a common problem with this model. This is s my least favorite model of Penn spinners I own. It’s a heavy reel for it’s size and the operation is clunky. The bale doesn’t flip without a running start, although I maintain the reel and wash it down and lubricate it well. It’s not a reel I use on the night shift as the erratic operation can easily jumble the line. Other than all that, it’s okay to look at…

  16. Dave powell

    Hmmm, I have a 705z that wasn’t mentioned. It’s righthanded

  17. Larry

    I love this article! My first reel had a push button, too, although, no cartoon. It was a Zebco 77. I confess to coveting various friends Mitchell 300s. For reasons which I don’t recall, I suspect nostalgia, I was drawn to them. I must have ten or twelve old Mitchell reels. Your mention of the click-click-click reminded me of fishing with my youngest son a few years ago. We were fishing at night, and all was quiet, except my old 300. I was slowly reeling it in, when he says to me from the other end of the boat, “Dad, don’t you have any reels that don’t make noise?” I was the beneficiary of a new 300 the following Christmas.

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