In the 1940's, Bob Pond helped pioneer the evolution of striper plugs with the Atom 40—the first saltwater-grade metal-lipped swimmer.

Minnow plugs are often the first and last lures to come out of the plug bag, and for good reason.

Learn to swing this classic surfcasting lure through areas of heavy current to put more, and bigger bass on the beach.

The soft structure on a sandy beach provides the perfect place for striped bass to lie in wait for easy meals to wash by.

The unique and enticing walk-the-dog action of a spook-style topwater will catch striped bass all season long in various conditions and environments.

Minnow plugs are a time-tested lure that surfcasters have thrown toward hungry stripers since the mid-1900's.

Bottle plugs are unique because they work in a variety of surf conditions, they thrive in inclement weather, and stripers cannot resist them.

This winter, try building your own custom fishing lures.

Eliminate the Guesswork: A Methodical Approach to Plug Selection

The Sebile Stick Shadd is one of the most productive plugs to hit the surf-fishing scene in recent years.